Anti-Hunting or Anti-Human?

Anti-Hunting or Anti-Human?

For most, the consistent calls to ban hunting and the over-exaggerated criticisms of trapping activities just comes off as an attempt to intimidate, dominate, and control a narrative. But more recently, the activism derived locally has pushed far from promoting a message of opposition to hunting and trapping, and mutated into a brutal campaign against hunters and trappers - individually.

Live Free And Trap is now "Furbearer Conservation"!

Its been pretty clear lately that Live Free And Trap has outgrown its title in recent years. What once was a created as a podunk response to the growing local animal rights social media presence in New Hampshire (a play on the state's Live Free Or Die motto), it has now become a true grassroots movement spanning an entire continent. The question many months ago was, "how do I properly convey the motives of this brand, and achieve a more robust and all encompassing message through the brand"?

Debate on coyote hunting raises more questions than answers.

Debate on coyote hunting raises more questions than answers.

Science seeks to inform and comprehend understanding. It’s a concept that is independent, and asserts the chips will fall where they may. Pseudoscience, by contrast, seeks to scrounge for little bits and pieces of data to correlate and reinforce an agenda, then herald a perceived discovery whether the pieces of the puzzle actually fit together or not.